Finnish-born stylist Tiina Laakkonen hand-selects every product in the store.

Tiina's curiosity and taste has been well honed over many years during her career: first in Paris as a student at the Chambre Syndicale de la Couture; model and design assistant for Karl Lagerfeld at Chanel; then as fashion editor at Vogue in London; in New York as a stylist for T Magazine, Vogue Japan and Vogue China, whilst consulting for top fashion houses and leading actresses.

Rather than focusing on what she sees as ubiquitous “fast luxury” — a tired, contrarian concept that she rejects outright — Tiina celebrates the signifiers of real value: uniqueness, integrity and longevity.