Lantera Consulting
Digital Marketing Specialists | Luxury Fashion & Consumer Goods
Our Services
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Marketing
From affiliate to email to seo, ppc, and paid social, we have the wherewithal and experience to grow your brand regardless of its current size. We work with both SMBs and Enterprise clients to create and execute a growth strategy that’s tailored to your particular wants and needs.
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Data
We’re nerds. We love working with data; from VBA queries, financial forecasting & modeling, inventory management, P&Ls, and reporting, to GAP & landscape analyses, revenue forecasting, predictive customer metrics, and more (are you yawning yet? That’s ok; we’re not!).
We’ve worked with all the visualization platforms in the book, so we’ll use the ones you understand and prefer. -
Copy
Whether you need a full site audit, product copy, or some SEO-optimized content, we’ve done it all. We know how to capture your brand identity and turn it into a unique and informative voice – creating a super enjoyable & unique customer experience.
Compliments, Etc.
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“Lantera is an extension of our growth team and has assisted in the strategic development of multiple channels that have yielded a high return on investment. Lantera is organized and thorough in launching, optimizing, and reporting on campaigns that have driven results.”
Jeff Lincoln, CMO
Outdoor Voices
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“A quant with a heart, a data scientist with a soul, what more could you ask for? Lantera Labs has been so dedicated and thoughtful with their work for TIINA the STORE. We are so grateful to have them on board to lead us on this journey of digital performance marketing. It’s been an amazing experience watching this come together.”
Jon Rosen and Tiina Laakkonen, Owners
Tiina the Store
Our Clients
Outdoor Voices
Affiliate management & reachout via Rakuten Marketing and technical strategy/innovation
Tiina the Store
We manage all digital advertising platforms — from Facebook, to Affiliate, to Google / PPC. We’re an end-to-end Growth Engine with technical strategy & platform execution.
Sundays for Dogs
Facebook marketing, affiliate marketing, PPC management, and a big emphasis on strategy and hiring.
Jacques
End-to-end digital advertising management — from Facebook, affiliate, to Google / PPC. Big emphasis on fundraising preparation and Growth metrics.
Side Real Estate
We created internal processes, strategy and SOPs to launch a growing startup’s turnkey marketing processes — to achieve large-scale goals across Product, Eng and Marketing.
Affiliate Features
We work with high-value publications to feature brands that we work with in ways
that benefit the brands and publications alike.
05 Sep 2020
Jacques
via Airows
05 Sep 2020
Tiina the Store
via GQ
05 Sep 2020
Sundays for Dogs
via Daily Beast
Data & Reporting
Sundays for Dogs
Developed a scaling process based on a linear formula to achieve a desired CPA and increase new customer acquisition to the target active subscribers.
The City of Richmond
Developed a poll, landing page, and formula that ultimately helped determine a projection of the number of black-owned businesses in the City.
Side Real Estate
Aggregated all AdWords information across multiple ad accounts into one cohesive view, with key metrics highlighted, so that multiple stakeholders could take action.
Content, Internal Documents, & Copy
Sundays for Dogs
Drafted internal customer profiles to assist in better targeted advertising and marketing alongside site-wide copy audit.
Tiina the Store
Email welcome series, brand features, & collaboration storytelling
Work with Us
Shoot us an email at hello@lanteralabs.com
or fill out our contact form –
whichever suits you best.